In this course we will talk about the mobile phone as channel or tool of interaction. You will be exposed to ideas and insights on media from communication theorists, programmers, educators, and technologists.
Participants will understand how to: Use of Mobile Marketing tools (Display, SMS, MMS, Mobile Sites, Proximity Marketing, etc.), integrate mobile technologies to online and offline campaigns use mobile channels to increase results. Measure and analyze mobile campaigns results.
| Level | University of Applied Science |
| Form | Part-time |
| Incompany | No |
| Open enrolment | Yes |
| Costs | €1450 |
| Titles | No title |
| Required language skills | English |
| Start month | February |
| Country | Spain |
| Completion | None |
