Education for the higher educated

Mobile Marketing

IE Business School

  • Description
  • Overview

In this course we will talk about the mobile phone as channel or tool of interaction. You will be exposed to ideas and insights on media from communication theorists, programmers, educators, and technologists.

Participants will understand how to: Use of Mobile Marketing tools (Display, SMS, MMS, Mobile Sites, Proximity Marketing, etc.), integrate mobile technologies to online and offline campaigns use mobile channels to increase results. Measure and analyze mobile campaigns results.

Level University of Applied Science
Form Part-time
Incompany No
Open enrolment Yes
Costs €1450
Titles No title
Required language skills English
Start month February
Country Spain
Completion None