Education for the higher educated

Advanced Marketing

Rotterdam School of Management, Erasmus University

  • Description
  • Overview

Creating Winning Marketing Strategies for Sustainable Advantage


  • Latest state-of-the art insights with regard to marketing
  • Learn to have an integrated approach towards marketing to create winning strategies. 
  • Practical tools combined with conceptual critical thinking.
  • Careerbooster for those want to advance to strategic marketing or commercial director positions.

Companies operating in today’s markets are faced with intense competition. This competition is increasingly coming from firms which are new and that offer propositions which are radically different and therefore difficult to counter. At the same time rapidly evolving technological developments (e.g., social media, mobile telecom) create new opportunities for growth and driving the market. Only those companies which create real value and which are also able to capture this value will be able to build and keep a long-term sustainable position. This is a real challenge and only those who understand the fundamentals of marketing strategy will survive. This programme will provide you with these fundamentals. There will be special attention for new developments and recent insights.


Upon completion of the programme you will: 

  • Understand what effective marketing strategies are; 
  • Develop the capacity to perform a marketing audit and capture the value and insights offered by social media; 
  • Understand the drivers of customer value and how to create customer equity; 
  • Be able to design and manage market-based multi-channel systems; 
  • Be aware of and understand the dynamics in (new) competition in today’s markets and its impact for revenue models

The programme will offer a ‘re-fresher’ for persons who have already a strong marketing background. For general managers, senior marketing managers and sales professionals who want to develop their strategic marketing skills and knowledge it is an excellent way to get an integrated approach towards marketing and learn about the latest insights.

The programme is beneficial for:

  • Product and brand managers;
  • Vice presidents of marketing/sales;
  • Marketing managers;
  • General managers who have marketing responsibilities, but also
  • for those who wish to develop strategic marketing knowledge and a marketing mentality so that they can interact more effectively with markets and marketing


Years of experience: minimum of 5 years.




Level University of Applied Science
Incompany Yes
Open enrolment Yes
Lead time 2 days
Costs (indication) Between € 1,350 and € 2,700
Titles No title
Required language skills English
States / provinces Drenthe, Flevoland, Friesland, Gelderland, Groningen, Limburg, Noord-Brabant, Noord-Holland, Overijssel, Utrecht, Zeeland, Zuid-Holland
Country Netherlands
Completion Certificate