Companies operating in today’s markets are faced with intense competition. This competition is increasingly coming from firms which are new and that offer propositions which are radically different and therefore difficult to counter. At the same time rapidly evolving technological developments (e.g., social media, mobile telecom) create new opportunities for growth and driving the market. Only those companies which create real value and which are also able to capture this value will be able to build and keep a long-term sustainable position. This is a real challenge and only those who understand the fundamentals of marketing strategy will survive. This programme will provide you with these fundamentals. There will be special attention for new developments and recent insights.
Upon completion of the programme you will:
The programme will offer a ‘re-fresher’ for persons who have already a strong marketing background. For general managers, senior marketing managers and sales professionals who want to develop their strategic marketing skills and knowledge it is an excellent way to get an integrated approach towards marketing and learn about the latest insights.
The programme is beneficial for:
Years of experience: minimum of 5 years.
|Level||University of Applied Science|
|Lead time||2 days|
|Costs (indication)||Between € 1,350 and € 2,700|
|Required language skills||English|
|States / provinces||Drenthe, Flevoland, Friesland, Gelderland, Groningen, Limburg, Noord-Brabant, Noord-Holland, Overijssel, Utrecht, Zeeland, Zuid-Holland|