Education for the higher educated

MSc in Business Administration, specialization Strategy

Nijmegen School of Management

  • Description
  • Overview

MSc in Business Administration,
specialization Strategy

The Masters specialization in Strategy focuses on strategy processes and their management in organizations in relationship to their dynamic environment. The emphasis is on attuning and adapting the organization to the external environment and the consequences this process has on the internal organization. In accordance with the prevailing ideas in the field, the specialization in Strategy addresses the various theoretical frameworks, models and instruments for describing and analysing the influences of the various stakeholders, the external environment, and internationalization. Furthermore, students will become familiar with the fundamental assumptions and research perspectives in the field of strategy.

In the programme, extensive attention is given to the three phases of the strategy process in organizations: the formulation, planning and implementation of strategies. This concerns, for example, organizations that seek to position themselves adequately in a rapidly changing environment or to change the environment itself in order to achieve long-term success. Organizations have to develop multiple strategic capabilities that allow them to capitalize on the key advantages of responsiveness, scale and scope economies, as well as the dynamics of the external environment. To cope with and influence the changing environment, organizations have an increasing need for guidelines on how to coordinate the strategy process and how to manage the organization. Factors that play a role in the strategy process include the developments made in the relevant markets and the competitive relationships, the competitive position and the strength of organizations, the interests and the influences of the various stakeholders, internationalization and technological developments.

The objectives of the Masters specialization in Strategy are:

  • to provide a state-of-the-art Masters programme that is oriented (1) towards management decision-making concerned with corporate strategy, mergers & acquisitions, alliances, networks, investments and related problems that today's managers, researchers and other professionals are facing and (2) towards issues such as strategic change, international management, innovation and new business development.
  • to critically address various theoretical frameworks, models and instruments for describing and analysing the influences of the various stakeholders, the internal and external environment and internationalization.
  • to provide a small-scale and interactive high-quality education programme (lectures, seminars, tutorial groups, and individual and group assignments) that provides excellent opportunities on the job market.
  • to maintain close ties with organizations in order to ensure the relevance and actionability of research and course portfolio.

Admission requirements

The International Master’s programmes at the Nijmegen School of Management are demanding programmes, set up to help you develop a critical attitude and a comparative view of the current academic debate on organizational theory, research on organizational behaviour and change. In order for you to be successful at completing the study programme, the Nijmegen School of Management has set some requirements to make sure you have a background to successfully complete our programmes.

We set these requirements to make sure that you are well-informed about the nature of the programme, and so that you know which topics are addressed during the programme.

For admission to all the specializations of the business Administration programme, you need to fulfill a number of requirements. These are:

[bw] A completed Bachelor degree in business studies or a related area

As the Master's programme seeks to provide advanced knowledge and skills in the area of international management, design and development management, strategy or marketing, a fundamental requirement for students is a Bachelor's degree in a management discipline.

Because the MSc programmes in Radboud University are programmes that build onto a Bachelor (BSc) programme, the level of education is high. To make sure you are able to follow the programme without difficulties, we require a background in business studies or related. That way, it is assured that you have enough background in the area of business and management studies.

When you send us your documents, your diploma will be assessed by our experts on international diplomas. Based on this advise, the board will determine if you are able to start in the Master’s programme directly, or if you need to follow a pre-master programme first.

For the Master's programmes, professional experience is not required. Anyone with an appropriate study-background is free to apply for admission. Students with a Dutch education have to apply via Studielink. Students with a foreign education have to apply via the university. For the form and the procedure, click here.

We cannot give you a final answer on whether you are admitted or not until you send us either your application via Studielink (for those coming from a Dutch programme) or the university application forms with the necessary documents attached (for those coming from a foreign programme).

[bw] English level

In order to take part in the programme, you need to have a sufficient level of English. This requirement has been satisfied when the student meets one of the following conditions:

  • has a pre-university diploma (VWO diploma), or
  • has a diploma obtained by completing a secundary education at an institution in the Netherlands or abroad where the language of instruction is English, or
  • has a diploma from Higher Professional Education (HBO), or
  • is admitted by the Examining Board based on passing GMAT test score, or
  • has successfully completed a 3-year Bachelor programme in a Ducht university.

Students who do not meet one of the above conditions must satisfy at least the following: This can be shown by providing us with one of these documents:

  • TOEFL score of  >575 (paper based) or >232 (computer based) or >90 (internet based)
  • IELTS score of >6.5
  • a Cambridge Certificate of Advanced English (CAE) or Proficiency in English (CPE), with a mark of at least C.

Please include a copy of the diploma or certificate. 

[bw] Background in Research Methodology

All our programmes in Business Administration are based on research, because we are an academic university, involved in many international research projects. This means that the courses mainly involve different management, marketing or strategic theories, how to use them and how to compare them, but also how to test them. To make sure you have enough background to start the programme, please check the list of topics below.

The main methodological concepts used during the programme are:

  • research designs (when to use which research design)
  • constructing questionnaires
  • basic statistical concepts (one and two-tailed tests, type I and Type II errors, effect sizes, statistical power, validity, reliability)
  • descriptive statistics (means, variance, standard deviation, frequency distributions)
  • correlation analysis, analysis of variance, analysis of correspondence, factor analysis
  • (multiple) regression analysis (including models with dummies and testing fro the assumptions)
  • work with SPSS.


Semester 1



Semester 2


Period 1 Period 2 Period 3 Period 4

Strategic Change

Corporate Strategy

Strategic Decision Making

International Business


Two electives



Methodology in Marketing and Strategy Research


Level University
Incompany No
Open enrolment Yes
Lead time 12 months
Costs (indication) Between € 1,350 and € 2,700
Titles No title
Required language skills English
State / Province Gelderland
Country Netherlands
Completion Diploma