The scope of today's marketing challenge is breath taking, and proliferation is the reason. Recent advances in technology, media and distribution have created an explosion of new customer segments, marketing approaches as well as products and services.
This program provides an excellent understanding of the impact of marketing decisions on the overall corporate performance and prepares students for a range of different marketing roles in a growing complex world.
The program begins in October and requires full-time attendance during one academic year followed by an individual thesis on a marketing related subject.
Candidates should have a recognized Bachelor's degree in any subject. Work experience is not compulsory. Students from all backgrounds are welcome to apply.
Students are encouraged to choose a subject linked to their future career. The project is conducted under the supervision of a lecturer.
Students who don't speak German, can follow German language classes.
The second year of the program is dedicated to do an internship or full-time employment in Switzerland or abroad.
|Lead time||24 months|
|Type||MSc (Master of Science)|
|Class location type||At the institute|
|Titles||MSc (Master of Science)|
|Required language skills||English, German|