Education for the higher educated

Master in Fashion, Experience & Design Management

SDA Bocconi School of Management

  • Description
  • Overview

Add more value to creativity.

The Master in Fashion, Experience & Design Management (MAFED) is a full-time, one-year intense program that is taught entirely in English and attracts students from all over the world.
MAFED aims at the culture of results-oriented creativity, which implies coping with the unlimited imagination of creative people, your awareness of the beautiful and original, and the constraints of timing and the fickleness of consumers.

MAFED is the Master for you if

  • You aspire to take on a managerial role in a fashion, luxury or design-based company, or you are interested in implementing your start-up in the sector
  • You are looking for a program that gives you direct exposure to the industry world, where things happen
  • You want to obtain a qualification that is in line with your objectives
  • You want a recognized International Specialized Post-Graduate and Post-Experience Master, for International profiles with professional experience.

What MAFED can offer you

The program, with its focused approach and its close links with the industry, will enable you to:

  • Receive specialized management education and tools in one of the world's fashion and design capitals, where many high-profile events take place every year.
  • Interact with a dedicated F&D accademic and professional Faculty
  • Join an international network with students from over twenty nationalities and more than 450 Alumni worldwide
  • Visit companies including factories, showrooms, and flagship stores
  • Learn about new trends and successful business models moving between fashion and design based industries and across segments, from luxury to fast fashion retailers.

A fact about MAFED

MAFED is offered in partnership with Altagamma, an association of internationally renowned Italian companies operating in the high end of the market, and is an AACSB accredited Master program.

Benefits of choosing MAFED

Excellence in the field and powerful networks

SDA Bocconi, Università Bocconi and Altagamma have formed a powerful partnership and thanks to this many business leaders from highly successful companies have taught classes alongside resident and visiting professors.

The MAFED Alumni network constitute a vast network of professionals with whom you can talk and share your experience. Altagamma, SDA Bocconi's Fashion & Design Platform and Bocconi Alumni Association add even more to this community.

Professional development

Participants are prepared for filling specific professional roles such as business unit/brand manager, licensing manager, area manager, retail manager, product manager, communication manager and supply chain manager. Yet, all roles will share a common understanding and vision about the culture of excellence, a result oriented creativity and a sensitivity for aesthetics and market trends.
Managerial tools (i.e. product development, brand identity and retail management) used in fashion and design-based companies can also be successfully applied to other sectors and industries.

Forming Managers for Fashion & Design

We designed this master with the idea of educating talented young people about the culture of result oriented creativity.

Every day, fashion and design-based companies have to solve the trade-off and potential tensions between management and the creative people responsible for style, design communication and visual identity. Therefore, a new management approach is therefore essential.

Milano, Italy

As a future manager in the fashion, luxury and design-based industries, Milano gives you better opportunities in these industrial fields than anywhere else.
The Italian leadership in various industries is grounded in a superior taste and sensitivity for beauty but it is also due to the capability of an industrial pipeline to conceive structure and carry out a creative project. "Industrialisation of creativity" or a "market-oriented craftsmanship" has always been the competitive advantage of the Italian system at an international level. To immerse oneself for one year within this culture of excellence thanks to visits, guest speakers, case histories and field projects, represents the unique asset of MAFED.

Structure and calendar

14th edition 2015

The structure of the program is strongly cross-disciplinary. The strong partnership SDA Bocconi has with business communities ensures a perfect blend of art, craft and science that is the essence of fashion and design.
The MAFED program consists of general management courses, specialized courses in Fashion, Design & Experience Management, field projects and advanced seminars. Students without a business background wil be expected to attend pre-courses before the beginning of the program.

After completing the program, students will possess a solid understanding of business planning, marketing and control tools and be able to apply advanced product, brand and retail management techniques within a fast-moving and global business environment.




Building a basic managerial platform.
Basics of Management
Quantitative Methods



General Management
Gaining managerial tools, methods and concepts with a specific focus on fashion and design-based companies.
Financial Reporting and Analysis
Control Systems Management
Fashion Marketing&CRM
Corporate Finance
Business Policy
Data Analysis for Marketing Research
Leading and Managing People
Business Planning

From January


Specialized Courses: Fashion, Design & Experience Management
Understanding the key managerial processes in companies where fashion, design and experience are the product/value.
Industry Analysis&Business Models in F&L
Managing Symbol Intensive Companies
Managing Design-Based Companies
Merchandising and Buying
Supply Chain Management
Go to Market: OmniChannel, Retail & Sales Management
International Business
Communication Management
Managing Creativity
Brand & Retail Management

January - November


Field Projects
In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).
June - November


Going into the details, exploring advanced themes, getting ready to deal with them.
Industry Analysis and Business Models in Jewels&Watches
Visual Merchandising
Corporate Strategy in F&L
Corporate Social Responsibility in F&L

Level University
Form Full-time
Incompany No
Open enrolment Yes
Lead time 12 months
Location Milan, Italy
Costs €28000
Class location type At the institute
Titles No title
Required language skills English
Country Italy
Completion Diploma