Education for the higher educated

Advanced Master in Creativity Marketing

Solvay Brussels School of Economics and Management

  • Description
  • Overview

Programme overview

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.

This truly unique programme will be managed with the help of Mark Raison, a leading European expert in creativity, who will serve as Scientific Director.

Programme objectives

The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets.
You will also learn how to become a 'day-to-day idea generator'.

By the end of the programme you will be able to:
  • understand the creative process and apply it in a number of marketing situations
  • create and design innovative and attractive concepts that are adapted to new market conditions
  • use new marketing tools suited to new business dynamics
  • start a career in innovative businesses, communication agencies, new media companies, etc.

Your profile

We are looking for postgraduate students with:
  • an open mind, loving new approaches to life and culture
  • a solid motivation, not afraid of working day and night, as a true professional
  • a flexible intelligence, being able to think strategically while having a strong sense of "down to earth" implementation
Prior business education is not a necessity. This master can be taken by graduates in communication, architects, interpreters, engineers, etc. No prior experience is needed if you already hold a Master degree at starting date.
Eligible applicants must hold one of the following:
  • a master's degree (four or five years of study)
  • a post-graduate degree
  • a bachelor's degree followed by one to three years of work experience
  • another degree equivalent to the above (please consult us for more information)
Admissions will be based on the candidates' proficiency in English and on their background, professional potential and motivation.

Programme framework

This master is a full-time course (60 ECTs) to be completed in one year. It is built on a combination of day classes, field activities and a final project. Students are expected to have a work permanently in English (both oral and written) and candidates must provide evidence of their English proficiency.

The programme will be taught using a totally new method called 'Where is the ball?'. This method is based on three pillars: get ideas, learn from others and do it yourself. Indeed, markets are new kinds of ballgames; it's like playing pinball (flipper) blindfolded, you need new benchmarks. The 'courses' will be more like a mix of inspiration sessions, conceptual thinking exercises, direct interaction with non-business people (artists, writers, ad conceptors, etc.).

The programme is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.

As a starting point, all students will go through a pre-course in Strategic Marketing Basics aimed at getting or reviewing the main concepts needed to get along with the rest of the programme.

Throughout the course, students take a new kind of mini-internship, the SHADOW EXPLORESHIP. At the end of the programme, students will go through a final CREATIVITY IN ACTION project.

Programme content

Creativity & Strategy
  • DREAM: Creativity Workshop
  • DESIGN: Business & Marketing Models
  • SPECULATE: Managing the Future
Creative Marketing Toolbox
  • SELL: Your crazy ideas
  • EXPLORE: Product experience workshop
  • PERFORM: The marketing show
Creative Marcom
  • CREATE: Outperforming campaigns
  • DEVELOP: Digital marcom
  • INFLAME: Sensorial communication

Faculty information

Faculty is composed of academics with professional expertise and practitioners:

  • Jean-Pierre Baeyens
  • Christian Bluemelhuber
  • Laurent Bouty
  • Xavier Clabots
  • Nicolas Debray
  • Fabian Delahaut
  • Claire Gruslin
  • Manuela Hollanders
  • Babak Hosseiny
  • Jean Tondeur
  • Luc Vandeputte
  • Mark Raison

Job opportunity

After graduation, you will be able to seize job opportunities such as:
  • becoming a creative product, brand or advertising manager in a creative industry company or agency
  • launching your own start-up in marketing or communication services
  • joining a consulting company as a creative specialist
However, to successfully grow in your professional life and make the right choices for your career, it is fundamental to define your goals and have the tools to achieve them. The Solvay Brussels School's career service will help you in building your career thanks to its strong connection with the business sector and to its dynamic team who will accompany each participant into the professional world. From self-assessment to networking opportunities, our team will assist participants to realise their full potential. Through a wide range of seminars, coaching sessions, workshops, events and other resources, we help our participants to discover the career path best suited to their personal fulfilment.

Practical information

If you wish to join the Advanced Master course in September 2015, please follow the five main steps of our admission procedure:
  1. Complete and submit the online pre-enrolment form together with your CV.
  2. Receive feedback on your eligibility from the Academic Director.
  3. Receive the instructions for a written assignment for completion of your application. Submit a copy of your highest degree and of your academic grades. A recent English-language test result (TOEFL, IELTS, Cambridge ESOL) is not required but would be a plus.
  4. Have a personal interview with the Academic Director.
  5. Receive feedback on your admission. If positive, please note that you will have two weeks to finalise your registration by:
    • Completing, signing and sending back the admission documents
    • Pay a deposit of €1000

Application Deadline:

  • EU students - August 30th 2015
  • Non-EU students - June 30th 2015
Starting date: September 2015
Language: English
Location: Brussels
Tuition: 12,500 euros (contact us for more information on financial aid conditions)
Contact: Aurélie Messina, Programme Coordinator
Tel.: +32 (0)2 650 39 15

Level University
Form Full-time
Incompany No
Open enrolment Yes
Lead time 12 months
Location Brussels
Costs €12500
Titles No title
Required language skills English
Start month September
Country Belgium
Completion Diploma