Education for the higher educated

Executive in Business-to-Business Marketing & Sales

Vlerick Business School

  • Description
  • Overview

Maximise value for you and your customer

Learn how to formulate your marketing and sales strategies in terms of customer value. Implement new campaigns and initiatives to achieve your market share and profit margin targets. And prepare yourself for future success as a marketing and sales professiona. The Executive Master Class in Business-to-Business Marketing & Sales is designed as an international, module-based programme based on proven concepts and insights.

For whom?

  • Marketing & Sales professionals, looking for a comprehensive B2B Marketing course
  • You have at least 3 years' relevant work experience and a university diploma (or equivalent through work experience)

Please, note that this programme only exists in English.


The programme 'Executive Master Class in B2B Marketing' begins with three core modules. These have been designed to give you a superb basis and get you working alongside your fellow participants and the faculty. When you've completed the core modules, it will be up to you to decide what you want to learn by choosing electives that fulfil yours and your company's needs.

The modules are:

  • Module 1: Blueprint for Customer Value
  • Module 2: Customer Value Implementation - Customer value, purchasing, channels, e-business
  • Module 3: Customer Value Implementation - Pricing, sales, services

In-Company Project

With this Executive Master Class, you'll have an impact in your organisation! Not only are our classes filled with practical examples, case studies and guest speakers. Through an in-company project, you'll be able to work on your own challenges, relevant to your business.

In order to meet the Excecutive Master Class certification requirements, you should successfully execute an in-company project, which allows you to translate your knowledge into business practice. Throughout this in-company project, you'll apply the knowledge and experience acquired during the programme in your own business. This project is carried out under the supervision of a faculty adviser and an internal company adviser. The scope of the project is defined in consultation with the company and the Vlerick adviser. The outcome of the project is a practical and relevant management report that will help you realise the impact of the Executive Master Class in your business.

Recommended paths

When you've completed the core modules, it will be up to you to decide what you want to learn. Based on our experience we recommend two possible paths. You choose the one that best fulfils yours and your company's needs. Not sure what to choose? We'll be happy to advice you on this!

  • The Sales Path
  • The Marketing Path

Pick & choose path

The recommend paths don't fully address your needs? Then simply build your own path by selecting the 2 or 3 electives most suited to yours & your company's needs. You can choose these electives from all short focused programmes with a minimum of 7 and up to a maximum of 9 days. Our programme finder will give you a good overview of the broad range of possibilities. Or you can just contact us for further advice.

Level University
Form Part-time
Incompany No
Open enrolment No
Costs (indication) No entry
Titles No title
Required language skills Dutch
Country Belgium
Completion Diploma