Education for the higher educated

Executive in Innovation & Entrepreneurship

Vlerick Business School

  • Description
  • Overview

Become a champion in innovation

Convert new ideas, new opportunities and new inventions into successful business ventures. The Master Class in Innovation and Entrepreneurship will make you an expert at designing and managing organisations for innovative performance.

For whom?

  • Business Development Managers
  • R&D managers
  • Project leaders of innovation projects
  • TTOs
  • Scientific researchers
  • Owners-managers

The modules

  • MODULE 1: Innovation and Entrepreneurship: What, Why, How?
  • MODULE 2: Idea Generation & Concept Development
  • MODULE 3: Innovation Management
  • MODULE 4: Becoming an Entrepreneurial Leader
  • MODULE 5: New Venture Marketing
  • MODULE 6: The Strategic Logic of the Organisation
  • MODULE 7: Developing Business Models
  • MODULE 8: Bringing your Product or Service to the Market
  • MODULE 9: Financial Planning
  • MODULE 10: Growing the New Business
  • MODULE 11: Valuation of Entrepreneurial and Innovative Projects
  • MODULE 12: Collaboration & Open Innovation
  • MODULE 13: Entrepreneurial Finance: Structuring Deals
  • Closing seminar
  • MODULE 14: New Business Creation & Executive Master Class Conclusions

In-company project

As part of the results-oriented learning methodology, during the Executive Master Class, each participant has the opportunity to contribute to the development of a business plan/case. Participants can choose to use their own idea as a basis for the business plan, to further develop a project that is being conducted in their company, or to participate in a project proposed by a partner company. The aim of the project is to analyse the feasibility of the idea or project from a business point of view.

Coaching sessions

As the development of a business plan/case requires expertise and experience in a number of domains, this is facilitated by means of 4 coaching sessions supporting participants and providing additional insights and information. These sessions follow an entrepreneurial workshop approach: that is, a 4-stage learning programme with the purpose of turning ideas and business opportunities into validated, viable and executable business plans/case. The emphasis lies on the implementation in practice. During the sessions, all participants go through the stages of testing the feasibility of a business opportunity. According to the scope of the projects, participants will look at their business opportunity from a number of different aspects: appropriateness of the idea, team, business model, market, financials, etc. The final outcome is a business plan/case.

  • MODULE 15: Business Plan Presentation

Level University
Form Part-time
Incompany No
Open enrolment Yes
Costs (indication) No entry
Titles No title
Required language skills English
Country Belgium
Completion Proof of participation